Before “the” CW, there was “the” WB, America’s first pretentiously named TV network aimed exclusively and unapologetically at viewers under the age of 35.
And now it’s back. On Wednesday, theWB.com will launch with a menu of old and new shows.
Just to give you some idea of what the new/old WB has in store, here are some of the series it owns the rights to stream over the Web: Angel, Babylon 5, Buffy the Vampire Slayer, Everwood, Firefly, Friends, Gilmore Girls, The O.C., One Tree Hill, Roswell, Smallville and Veronica Mars.
To augment those youth-culture classics, theWB.com will throw a bunch of ideas against the wall and see which ones stick.
They include Sorority Forever, a sexy mystery described as Prom Queen meets The O.C. in college; A Boy Wearing Makeup starring newcomer Mathieu Francis (they’re all newcomers) as “a boy who wears makeup and looks fabulous”; Whatever Hollywood, which looks like the girl version of the old Web favorite Nobody’s Watching.
There will be a musical from the creator of Gossip Girl; a new show from the creator of Laguna Beach; a drama about female frenemies; a high school musical-type show; and a show that Brent Poer, the general manager of theWB.com, calls “the 90210 of Australia.”
Poer says the site will have widgets and apps galore for kids to take WB shows and place them on their Facebook and MySpace pages.
Bloggers will not only be free to embed full episodes or clips from favorite shows onto their blogs, they’ll be able to slice and dice scenes and dialogue and other elements and make their own mash-ups. TheWB.com will even give them editing tools to work with.
“We want to give the stories over to this generation and see what they can do with it,” Poer says.
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